How to Optimize OG Images for Better Social Media Engagement

Social media preview images (Open Graph images) are crucial for increasing engagement with your content. When someone shares your content on social media platforms like Twitter, Facebook, or LinkedIn, these platforms look for OG images to create rich, visual previews that catch users' attention.

Why OG Images Matter

1. First Impressions Count: Your OG image is often the first thing people see when your content is shared
2. Higher Engagement: Posts with optimized images get 2.3x more engagement
3. Brand Recognition: Consistent, well-designed OG images help build brand recognition

Best Practices for OG Images

1. Use the Right Dimensions

Different platforms have different optimal dimensions:

• Facebook: 1200 x 630 pixels
• Twitter: 1200 x 675 pixels
• LinkedIn: 1200 x 627 pixels

2. Keep Text Clear and Concise

• Use large, readable fonts
• Limit text to 1-2 lines
• Ensure good contrast between text and background

3. Maintain Brand Consistency

• Use your brand colors
• Include your logo
• Keep a consistent style across all OG images

Tools for Creating OG Images

1. gleam.so: Our platform makes it easy to create professional OG images with:

   • Pre-designed templates
   • Brand preset support
   • Multi-platform preview

2. Other Tools:

   • Canva
   • Figma
   • Adobe Photoshop

Testing Your OG Images

Before publishing, always test your OG images using:

• Facebook Sharing Debugger
• Twitter Card Validator
• LinkedIn Post Inspector

Conclusion

Optimizing your OG images is a crucial step in maximizing your content's reach and engagement on social media. With tools like gleam.so, creating professional OG images has never been easier.

Ready to create your own optimized OG images? Try gleam.so today!